Featured Projects
TWB® aren’t your average content creators.
We are storytellers.
We take your vision and create content that engages, entertains, and educates.
Let us help tell your story.
Partnership with PEMCO Insurance
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The primary goal of the PEMCO Insurance campaign was to raise awareness around fall travel safety tips and encourage travelers to be more mindful and prepared in order to avoid common travel mishaps during the fall season. The campaign focused on delivering this message in an approachable, relatable way that aligned with PEMCO’s commitment to safety and community care.
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1 TikTok video
1 Instagram Reel
1 Instagram Story set
Each deliverable was designed to communicate practical fall travel tips in a conversational, easy-to-digest format that felt native to each platform and authentic to the TWB audience.
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Static Post:
While the campaign was not optimized for viral performance, it successfully delivered PEMCO’s safety messaging to a highly engaged, trust-based audience that regularly turns to Traveling While Black for travel guidance and recommendations.
Key strengths of the campaign included:
Total impressions: 20.7M
Total clicks: 21K
Dark post had the strongest engagement and highest views from the paid side!
Clear and consistent delivery of PEMCO’s fall travel safety message across all platforms
Strong brand alignment, with content that felt natural and non-disruptive within existing TWB programming
Quality impressions among an audience already interested in travel planning, regional road trips, and seasonal travel considerations
Rather than prioritizing volume, this campaign emphasized message integrity, audience relevance, and brand credibility, positioning PEMCO as a helpful and safety-focused resource during fall travel season.
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Promote tourism to California’s Gold Country with an emphasis on inclusive storytelling.
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YouTube, Instagram, and TikTok content highlighting food, culture, and Black history across Placer, El Dorado, Calaveras, Tuolumne Counties, and Sacramento.
Bonus content of a TWB FOX SOUL episode.
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Long form YouTube content:
14,100 impressions
3,500 views
TikTok content:
Over 7,000 views
Instagram content:
Over 22,000 views
Featured in Visit California’s 2025 Official Road Trip Guide
Created cultural visibility and inclusive travel narratives around a historically underrepresented region
Strengthened perception of Gold Country as a welcoming and diverse destination
Partnership with Thrilist & Delta
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The key goals for this campaign were to highlight Seattle as an exciting outdoor destination through the eyes of a local and to inspire travel with Delta by showcasing an authentic weekend itinerary filled with great food, local experiences, and accessible adventures.
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A short form video that Thrilist posted to their platforms.
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Instagram: 1M+ views
TikTok: 1.3M views+
Partnership with Washington Wine x State of WA
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Promote August as Washington Wine Month and encourage travel to Lake Chelan, WA!
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Instagram reel
2 days of Instagram stories
Bonus uploads to our TikTok & YouTube shorts platforms
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3,000+ total views (and growing)
2% engagement rate
Created brand awareness of Washington wine month to target audience
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The goal of the Visit Kitsap Peninsula campaign was to encourage travel to the Kitsap Peninsula by showcasing the region’s scenery, activities, and overall visitor experience through immersive, story-driven content. The campaign aimed to position Kitsap Peninsula as an accessible and appealing getaway for travelers seeking nature, culture, and relaxed coastal vibes.
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Campaign Deliverables
3 YouTube videos
6 TikTok videos
6 Instagram Reels
Content was created to feel native to each platform, highlighting different aspects of the Kitsap Peninsula while maintaining a consistent narrative that invited viewers to imagine themselves visiting and exploring the area.
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The campaign delivered strong cross-platform performance and demonstrated high audience interest in the Kitsap Peninsula as a travel destination.
YouTube videos collectively generated over 180,000 views, signaling strong long-form engagement and sustained viewer interest in the destination. Short-form content across TikTok and Instagram Reels surpassed 20,000 views per platform, extending the reach of the campaign and reinforcing destination awareness through repeat exposure.
Beyond views, the campaign successfully:
Positioned the Kitsap Peninsula as a desirable and approachable travel destination
Drove sustained interest through multiple content touchpoints across platforms
Reached an audience already inclined toward regional travel and experiential getaways
This campaign combined scale and storytelling to deliver meaningful visibility for the Kitsap Peninsula, effectively inspiring viewers to consider the region for future travel.
Partnership with Osprey
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Promote Osprey’s travel gear to a community of engaged, adventure-ready travelers through authentic storytelling and lifestyle content.
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1 Instagram carousel post + 1 Instagram Reel featuring Osprey travel gear
Content aligned with TWB’s visual style and values around accessible, inclusive travel
Organic integration that prioritized trust with our audience and product credibility
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Static Post:
11.3% engagement rate
High interaction from loyal followers (88.5%), reinforcing Osprey’s relevance with our core audience
Drove profile visits and product interest through direct engagement
Instagram Reel:
10.2% engagement rate
Reached a majority non-follower audience (66%), demonstrating strong discovery potential
Generated new followers and saved content, indicating brand interest and long-term value
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Elevate the Traveling While Black brand to national audiences and position inclusive travel storytelling at the forefront of cultural tourism.
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A full season of 11 broadcast episodes airing weekly on FOX SOUL, a national streaming and TV network
Original storytelling segments including Where Are You TWB (destination-focused) and TWB Travel Flex (quick travel tips and experiences)
Each episode featured high-quality production, authentic travel narratives, and our signature Comfortability for Black People rating
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Northwest Regional Emmy® nomination, recognizing storytelling and production excellence
Over 25,800 views in the first 3 months — a strong debut for an independent travel series
Renewed for Season 2, premiering October 2025
Strengthened TWB’s visibility as a trusted voice in inclusive tourism
Created new interest from DMOs and brands eager to authentically engage Black travelers
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Promote tourism in Bellevue, Washington by creating authentic, story-driven UGC content for Visit Bellevue’s marketing platforms.
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High-quality video clips and short-form vertical content tailored for social media
Scripted storytelling that highlighted Bellevue’s dining, shopping, and cultural experiences
Delivered ready-to-post UGC that aligned with Visit Bellevue’s branding and voice
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High engagement across Visit Bellevue’s Instagram and Facebook platforms
Content resonated with diverse travel audiences seeking luxury and family-friendly getaways
Helped position Bellevue as a vibrant, inclusive destination in the Seattle metro region
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Highlight Nicodemus, Kansas and it’s heritage from the story behind it’s homestead settlement to it becoming a National Historic Site. (Filmed in partnership with Nicodemus Historical Society).
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A YouTube episode and short-form content across TikTok and Instagram
Drew attention to Nicodemus Historical Society and the Nicodemus National Park
More than 20,000 views within it’s first week.
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More than 20,000 YouTube views within 24 hours
Sparked significant engagement and interest from national viewers and local businesses
Partnership with Mount Rainier x State of WA
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Promote tourism to Mount Rainier National Park and Crystal Mountain Resorts with an emphasis on inclusive storytelling.
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Instagram reel
2 days of Instagram stories
Bonus uploads to our TikTok & YouTube shorts platforms
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18,000+ total views (and growing)
6% engagement rate
Created cultural visibility and inclusive travel narratives around a historically underrepresented region
Strengthened perception of Mount Rainier as a summer destination
Partnership with BayPoint Landing
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Showcase Bay Point Landing as a modern, design-forward coastal escape during our Traveling While Black Oregon Coast Road Trip.
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Instagram Reel and TikTok video capturing the resort’s luxury cabins, coastal setting, and family-friendly vibe
Content focused on relaxation, design, and Black traveler experience — aligned with our Comfortability for Black People rating
Organic storytelling that blended seamlessly into our travel series narrative
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Instagram Reel:
6.6% engagement rate
Reached a highly new audience (87.7% non-followers), reflecting strong discovery and shareability
TikTok Video:
6.9% engagement rate
Extended visibility to a younger, national audience actively exploring travel content
Social Media Metrics
Instagram Metrics: As of May 2026
YouTube Age Metrics: As of May 2026
YouTube Geography Metrics: As of May 2026
Facebook Metrics: As of May 2026
TikTok Age & Location Metrics: As of May 2026
TikTok Follower & Gender Metrics: As of May 2026
Brands we’ve worked with!
Working With TWB
“I’m so excited for this collaboration and thrilled to be working with you! I’ve been hoping to work with you both for years, and I’m so excited that we finally have the opportunity! ”
— Visit Mount Rainier
“Your work thus far has been absolutely incredible. We're thankful to have you two as our ambassadors.”
— Visit Bellevue
“Thank you for posting such a wonderful video - we love working with you!.”